- Written by Luigino Bruni
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Narrative Capitals/1 - The new beginning of a spiritual and work heritage
by Luigino Bruni
published in Avvenire il 12/11/2017
“We have to work in those intermediate areas between several orders of disciplines, in which exceptional wealth is often accumulated, like at the border of two different areas.”
Achille Loria The Economic Foundations of Society
Communities, associations, movements, institutions and businesses live through many forms of capital. One of these is narrative capital, a precious resource in many organizations, which becomes essential in times of crisis and in the great changes on which the quality of the present, the possibility of the future, the blessing or curse of the past depend. It is the patrimony - that is, munus / gift of the fathers - made of stories, stories, writings, sometimes poems, songs and myths. It is a real capital because, like all capitals, it generates fruits and future. If the ideals of the organization or community are high and ambitious, as it happens in many ideal driven organizations (IDO), its narrative capital is also great. It is a precious resource during the first difficulties, when telling each other the great episodes of yesterday gives courage to continue to hope, believe and love today.