Florencia Locascio
Ideal-Motivated Businesses: the Challenge of Getting Employees Involved
First Level Bachelor's Degree in Social Communication
Universidad Nacional De Rosario, Argentina, 8 December 2012, Language: Spanish, Advisor: Silvana Comba
The thesis is a case study of the EoC company Dimaco SA from Paranà (Argentina) and it reflects on the ways to promote the involvement of workers in the cultural objectives of the company, so that the entire organization is moving in the same direction. The communication process is analysed and the most effective practices for achieving the participation of the workers are identified. Finally, after recognizing the importance of a communication strategy, a communication plan for Dimaco S.A is developed .